A brand board is a visual representation of your brand’s identity and personality. It’s a valuable tool that provides a quick reference to ensure brand consistency across all your marketing materials. Here’s what a typical brand board includes:
1. Logo: Your primary logo and any alternative logos, such as a simplified version or a horizontal/vertical variation.
2. Color Palette: A selection of your brand’s core colors, complete with their corresponding hex codes or Pantone values. This ensures consistency in color use.
3. Typography: The fonts used in your brand, including headings, subheadings, and body text. These fonts should be chosen to align with your brand’s personality.
4. Imagery: Samples of the types of imagery that represent your brand, such as photographs, illustrations, or graphic elements.
5. Patterns or Textures: Any recurring patterns or textures that are part of your visual identity.
6. Brand Elements: Additional design elements like icons, shapes, or graphic accents used in your branding.
Brand boards are particularly helpful for ensuring that different team members or designers maintain a cohesive brand look and feel, both online and offline. They serve as a visual guide, helping everyone involved with your brand to understand and implement its visual elements consistently.